How Propaganda Works

The Weekly Sift

Jason Stanley has written an insightful book in the language of philosophers. Let me try to translate.


The popular view of propaganda is that it’s nothing more complicated than repeating the same lie over and over: Just keep telling people that voter fraud is a serious problem, Mexican immigrants are disease-carrying criminals, and more guns will solve the gun-violence problem; eventually they’ll start believing such things and repeating them to their friends. You pound a lie into people’s ears until it starts coming out their mouths.

But why do some falsehoods and misdirections catch on while others don’t? Why are some notions impervious to contrary evidence? How do they win out over truths whose perception ought to be in people’s best interest? Why, for example, will a person be unmoved by a hundred accounts of climate change from qualified experts, then listen to one crank claiming it’s a conspiracy to…

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